Taylor Swift Taking Over Ready to Wear

9. February 2016

She’s a musician, It-Girl, role model and social phenomenon. And now she has joined the other side of the fashion world: Taylor Swift’s new clothing line was presented at Hong Kong Fashion Week.


Fans in Asia can now wear Taylor Swift. From sporty sweatshirts to chique dresses – the collection is comprised of not only merchandising items but also really cool designs for a great variety of occasions. The collection has been designed by Taylor Swift herself and her team and, in my opinion, reflects the values she stands for: being modern, independent, stylish and cool.

For fans wishing to make an explicit statement, there are merchandising pieces featuring Taylor’s name or song titles. If you are looking for cool and casual outfits, Taylor’s collection will make your heart beat. The designs are also perfect for the gym ad will make you stand out in the workout crowd with really cool pants and crop tops. Aspiring fashionistas can imitate Taylor’s unique style with chique dresses, beautiful flowing tops and skinny pants.

Here are my favourites:

Taylor Swift Dress

My absolute favourite piece!

Shake it off

Shake, shake, shake

Taylor Swift Top

This top is so beautiful, especially from the back.

Check out the entire collection at or

Video: Courtesy of HKTDC and Heritage66 Company; Pictures: Courtesy of Heritage66 Company

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